learners master and effectively utilize the product. Your organization will benefit from your team’s improved internal enablement and retention, and increased customer satisfaction and success. Let’s examine the key strategies in designing and implementing effective product training courses.

Aligning Product Knowledge Training with Business Goals

A successful training design process aligns with broader organizational goals. It considers how the learning objectives support the company’s strategic goals and addresses specific performance gaps. An efficient employee training system empowers them to provide comprehensive pre-sales, post-sales, and technical support that anticipates customers’ needs and exceeds their expectations.
Product training also helps your customers to better understand and fully utilize the product. In return, their increased engagement, adoption, and satisfaction reduce the volume of support tickets and accelerate time to value (TTV). Ultimately, aligning training programs with business goals delivers better returns on investment (ROI) and greater profitability.

Learning the Science Behind Product Training

Product training design is a blend of proven techniques and intuition. Let’s briefly consider key elements of an impactful training framework:

Visual Memory and Spatial Learning

Product education should facilitate and emphasize visual memory and spatial learning. Visual memory helps learners recall product features and appreciate its aesthetics. Subsequently, spatial learning requires an understanding of spatial relationships to assemble (or install) and use the product within the appropriate context. Training design strategies that leverage these elements improve the learning experience and outcomes.